Naples Welcomes Pura Vida Miami: Where Wellness Meets Flavor

NAPLES, Fla. — South Florida café and wellness brand Pura Vida Miami opened its first Naples location at Mercato, expanding its footprint along Florida’s West Coast. Known for its all-day menu of healthy, locally sourced dishes and wellness-driven philosophy, Pura Vida Miami aims to make nutritious eating both convenient and enjoyable while fostering vibrant community spaces.

The new 3,000-square-foot café at 9118 Strada Place #8170 blends natural wood accents, lush greenery, and the brand’s signature blue umbrellas. Designed as more than just a café, the space serves as a hub for gathering, working, or relaxing, reflecting the brand’s commitment to accessible wellness and neighborhood connection.

“With Naples, we are continuing our mission to normalize healthy eating, promote sustainable lifestyles, and create lasting value in every community we serve,” said Omer Horev, co-founder and CEO of Pura Vida Miami. “This marks an important milestone in our growth, and we look forward to contributing to the vitality of this dynamic city.”

Founded in 2012 by Omer and Jennifer Horev, Pura Vida Miami now operates more than 40 locations across Florida, California, and New York. The brand employs over 1,500 people and emphasizes a philosophy of “Health is Happiness,” designing each café to provide a serene, health-conscious environment.

The menu features all-day breakfast items such as pasture-raised eggs and avocado toast, alongside chef-driven salads, wraps, sandwiches, bowls, cold-pressed juices, superfood smoothies, and açaí bowls. Ingredients are locally sourced, unprocessed, and free from seed oils, reflecting the brand’s commitment to clean cooking and sustainability.

Pura Vida Miami Naples will be open Monday through Sunday, from 8 a.m. to 8 p.m. For more information, visit www.puravidamiami.com or follow @puravidamiami on Instagram and TikTok.

About Pura Vida Miami

Founded by Omer and Jennifer Horev in 2012, Pura Vida Miami has grown into South Florida’s leading wellness lifestyle brand, with over 40 locations across Florida, New York, and California. The brand emphasizes nutritious, flavorful dishes and sustainable practices, including composting and local farm partnerships. Beyond food, Pura Vida Miami fosters a lifestyle of health, happiness, and community engagement.