Pura Vida Miami Brings Its Signature Healthy Lifestyle to Mercato

Naples, Fla. — Naples residents looking for a fresh way to start their day now have a new reason to celebrate. Pura Vida Miami, the popular South Florida café known for its vibrant menu and wellness-focused atmosphere, is officially opening its doors at Mercato this Friday, Oct. 10, at 8 a.m.

The brand, which has become synonymous with the Miami lifestyle, is expanding its reach to Naples with a mission to “establish a standard of health and wellness in the community by providing access to healthy and nutritious food—always.”

At the heart of Pura Vida’s mission is the belief that “health is happiness.” The café offers a menu full of options to meet every dietary preference, including vegan, vegetarian, and gluten-free dishes. From fresh açai bowls and smoothies to colorful wraps and protein-packed plates, each meal is crafted with intention—to fuel both body and mind.

“We’re not just serving food,” a Pura Vida representative said. “We’re creating a community where people can come together and feel good about what they eat.”

The Mercato location mirrors the brand’s signature Miami aesthetic—bright, coastal, and filled with natural light. With its relaxed atmosphere, it’s designed to be a space where wellness and social connection meet.

Local residents and visitors alike are encouraged to stop by opening day and experience what Pura Vida describes as “another day in paradise.”

Whether it’s a pre-work smoothie, a weekend brunch, or a casual lunch with friends, Pura Vida aims to become a Naples favorite for those who value health, community, and good vibes.

So, the only question left is: Who are you bringing to Pura Vida?

Pura Vida Miami - Mercato Naples · 9118 Strada Pl #8170, Naples, FL 34108